Counterfeiting is now a global menace affecting almost all sectors, heavily bleeding the global economy. It is time for brand owners to proactively adopt a comprehensive anti-counterfeit strategy through a multi-layered strategy.
Today, having an effective anti-counterfeiting and brand protection strategy is no longer an option but an essential part of any business strategy. Investments made today in securing products and packaging will yield returns from short term to medium term and will help brand owners to protect consumers from counterfeit threats.
The Authentication Forum is the flagship event of ASPA (Authentication Solution Providers’ Association). It enables key decision makers at Government, Industry, Consumer level to gain first-hand knowledge of anti-counterfeiting technologies and solutions to fight against fakes.
After the grand success of International Leadership Summit on 15 – 16 March 2018 in New Delhi, India, The Authentication Forum promises to be bigger and better with coming years as well as embracing more delegates and eminent speakers from across the globe covering various topics such as the 5W’s of Counterfeiting, Consumer experience, role of Government, overview of current authentication technologies to evolution of new generation technologies such as Blockchain and NFC in fighting counterfeiting.
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