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Brand Protection Workshop

ASPA Technical Workshop on Integration of Authentication Solutions, Greater Noida, New Delhi NCR

Authentication Solution Providers’ Association (ASPA) in association with Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA) organized a technical seminar on Integration of Authentication Solutions: An Overview on 4th February during recent Print Pack 2019.

The technical seminar was jointly inaugurated by Mr. U K Gupta, President, ASPA & Mr. Dayakar Reddy, President, IPAMA. The seminar featured three speakers representing ASPA that ranged from physical anti-counterfeiting technologies, serialization, traceability and security inks and papers.

Chander S Jeena, Secretary, ASPA shared  information on ASPA’s latest project “Counterfeit News Repository”, a unique repository which will provide a record of incidents of counterfeiting, theft and illegal diversion of products worldwide. He also shared various examples of innovation in Anti-Counterfeiting industry including irreversible holographic effect for medicine carton, NFC chip based Tamper Evident Label for medical Auto-injectors, high security holographic cap seal with digital authentication, use of special film on spot registration feature for carton packaging etc. etc and steps in developing Anti-counterfeiting strategy.

Mr. Nakul Pasricha, GB Member and CEO, PharmaSecure shared his views on recent regulations, benefits, application, challenges and implementation guidelines for serialization and traceability. He shared the details about European Union: Falsified Medicine Directives (EU-FMD) which is going into effect from February 9, 2019. The new directives required new safety features for #medicines sold in the EU: a unique identifier and an anti-tampering device on medicines packaging.

In the last speech, Mr. Gaurav Sathaye, GB Member and CEO United Speciality Inks shared expert view on latest developments in security inks. He shared his views on brand psychology, functional overview of security technologies and need of collective work in securing value chain. He shared example of inks including reversible, irreversible thermochromix, UV inks, UV chromix, Fugitive visible / invisible , fluroscence,  forensic, infra-red, aquachromix, intaglio, watermark, scratch off, iridescent, taggant, holographic, carbonising ink etc. etc.  The workshop was well attended by industry including representation from ASPA, ALPS and IPAMA members & others. To read the full event summary, click Event Summary ASPA Workshop on Integration of Authentication Solutions An Oveview Greater Noida Delhi NCR


ASPA Brand Protection Workshop, Hyderabad

The Workshop was held on October 5, 2017 at Hotel Taj Krishna, Hyderabad . It was well attended by  industry including representation from MYLAN Laboratories, Mondelēz International, AccelSAP, Dr. Reddy’s, Schneider, Woxen School of Business, Hetero Labs, KL Hi-tech & ASPA member including Holostik, Kantas Track Pack, Kumbhat, Holoflex, Manipal, Monotech, PharmaSecure, VINSAK & others.


Picture: ASPA President Mr. U K Gupta, felicitating Mr. Uday Bhaskar, DG, Pharmexcil

Mr. Uday Bhaskar, Director General, Pharmexcil grace the occasion as Chief Guest and said, “A lot to be done towards anti-counterfeiting measures as important tool in fighting fakes and that can be done with awareness. On the other hand, authentication industry also needs to address problem, challenges & hurdles for small SME brand owners.”
For further reading, click Event Report ASPA Brand p

ASPA Brand Protection Awareness Workshop Indore
ASPA announced the extension of its industry and consumer centric “Make Sure India” campaign to Indore, Madhya Pradesh and kicked off the brand protection & IPR awareness across the country.

At this occasion, U. K. Gupta, President, ASPA said, “It’s been more than two years, we are running the campaign ”Make Sure India” and this is the extension of the same campaign in the form of workshop for and I am very happy to announce that we are flagging it today from Indore.

Speaking at the occasion, Chief Guest, Mr. Anshul Mittal, Chairman Madhya Pradesh State Council, CII said, “Counterfeiting is serious issue and we must come together to take up this challenge. Not only it impacts industries, businesses, government revenue, but also, impact health and life to the maximum extent.” As industry representative, Indian industry, especially MSME sector has tremendous potential for growth and opportunity in exports and expected to increase up to 50% by 2017. It’s critical for MSMEs to step up their innovation drive to gain a larger share of the global markets and become more responsive to the emerging global market trends. For this, they need to understand the integrity of brand protection & Intellectual Property Rights (IPR).