Counterfeiting activities are impacting socio-economic development across the globe and becoming one of the critical hindrances to achieving sustainability goals target set by UNO, including removal of poverty, education to all, etc. A global menace, the problem of this magnitude cannot be solved overnight; perhaps, a preventive step is what all we need. The problem is the increasing lack of awareness amongst stakeholders and requires an integrated Anti-Counterfeiting proactive approach from all agencies.

We strongly believe Authentication & Traceability technologies/solutions/systems is a critical and useful tool in the fight against counterfeits and illicit trade. Every industry and product have their needs, not only regarding the levels of security the solution offered but also their economic viability.

With this, we hope that this first edition will help brands, governments and institutions understand how products can be protected and how these solutions can best be integrated to allow a wide range of stakeholders to disrupt illicit networks actively. We hope it will become a valuable source for those considering the adoption of authentication & traceability technologies, solution & systems.