Investing in your corporate brand involves much more than just marketing and messaging. A well-designed and implemented brand protection program with the right solutions will safeguard brand equity integrity, and consumer safety. With business risks on numerous fronts including online brand protection, supply chain integrity, investigating and checking brand infringements and combating counterfeit hotspots, a multi-pronged corporate brand protection strategy becomes crucial for every business and brand owner. While many brand owners are adopting these solutions or planning to do so, there are challenges such as avoidance of product recalls, maintaining quality control, combating product counterfeiting, transparency in the supply chain, and compliance with the latest regulations. 

Organised in collaboration with ASPA, the virtual summit feature two inter active Panel discussions among a distinguished and diverse panel of experts who would share their rich insights and experiences in brand protection challenges in the current scenario as well as insight on designing and implementing brand protection solutions that are applicable across industries/sectors and product groups.  To read post event report, click here

A multi-pronged corporate brand protection strategy and robust IP enforcement are key to preventing the menace of counterfeiting. Online brand enforcement has emerged as a significant additional responsibility in this age of e-commerce boom in order to protect trademarks in the expanding online marketplace. 

Presently, the way forward is with smart authentication solutions that provides valuable brand a dual secure shield not only at the physical / packaging level but also at a digital level, enabling track-and-trace monitoring capability and ensuring integrity across the entire supply chain. ASPA and Messe Frankfurt India brought together key representatives of the industry together in an insightful webinar. 

The panel discussion on “Best Practices in Brand Protection and IP Enforcement: A Cross Industry Perspective” touched upon important aspects identifying gaps in Brand security and collective steps taken in Consumer education, awareness and engagement programs. To read post event report, click here 

Held on 11 June, ASPA and Messe Frankfurt India united senior leaders and industry experts for a panel discussion at The Authentication Forum webinar on “Protecting the lives and pharmaceutical supply chain during COVID-19.” With the rising demand for medicines and pharmaceutical equipment to tackle COVID-19, instances of sub-standard, spurious, falsely labelled, falsified, and counterfeit medical products (SSFFC) have significantly escalated, not only threatening consumer health, but also jeopardising public trust towards the healthcare system. To read the post event report, click here

The webinar can be access with link at https://youtu.be/M571BHLiTz8

ASPA in association with Informa organized a seminar on Anti-Counterfeiting Trends and Developments in Packaging on 23rd October at ProPak India. The 2nd edition of ProPak India was held on 22-24 October 2019 at Bombay Exhibition Centre, Mumbai. Over 100 exhibitors including from Germany, Italy, China, Singapore and other countries present their latest technology and innovation of machinery, materials, process control and testing, and automation for the processing and packaging market. The event got support from key trade bodies including the All India Food Processors’ Association (AIFPA), Flexible Packaging and Folding Carton Manufacturers Association of India (IFCA), Association of Food Scientists and Technologists (India)-Mumbai Chapter, Indian Authentication Solution Providers’ Association (ASPA), and SIES School of Packaging.

ASPA in association with Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA) organized a technical seminar on Integration of Authentication Solutions: An Overview on 4th February during recent Print Pack 2019. The technical seminar was jointly inaugurated by Mr. U K Gupta, President, ASPA & Mr. Dayakar Reddy, President, IPAMA. The seminar featured three speakers representing ASPA that ranged from physical anti-counterfeiting technologies, serialization, traceability and security inks and papers.

The Workshop was held at Hotel Taj Krishna, Hyderabad and was well attended by industry including representation from MYLAN Laboratories, MondelÄ“z International, AccelSAP, Dr. Reddy’s, Schneider, Woxen School of Business, Hetero Labs, KL Hi-tech & ASPA member including Holostik, Kantas Track Pack, Kumbhat, Holoflex, Manipal, Monotech, PharmaSecure, VINSAK & others. Mr. Uday Bhaskar, Director General, Pharmexcil grace the occasion as Chief Guest and said, “A lot to be done towards anti-counterfeiting measures as important tool in fighting fakes and that can be done with awareness. On the other hand, authentication industry also needs to address problem, challenges & hurdles for small SME brand owners

ASPA announced the extension of its industry and consumer centric “Make Sure India” campaign to Indore, Madhya Pradesh and kicked off the brand protection & IPR awareness across the country. At this occasion, U. K. Gupta, President, ASPA said, “It’s been more than two years, we are running the campaign ”Make Sure India” and this is the extension of the same campaign in the form of workshop for and I am very happy to announce that we are flagging it today from Indore.

Speaking at the occasion, Chief Guest, Mr. Anshul Mittal, Chairman Madhya Pradesh State Council, CII said, “Counterfeiting is serious issue and we must come together to take up this challenge. Not only it impacts industries, businesses, government revenue, but also, impact health and life to the maximum extent.” As industry representative, Indian industry, especially MSME sector has tremendous potential for growth and opportunity in exports and expected to increase up to 50% by 2017. It’s critical for MSMEs to step up their innovation drive to gain a larger share of the global markets and become more responsive to the emerging global market trends. For this, they need to understand the integrity of brand protection & Intellectual Property Rights (IPR)

ASPA conducted its industry and consumer centric “Make Sure India” campaign to Agra, Uttar Pradesh, to educate and enable brand owners to understand the benefits and importance of authentication solutions to curb counterfeiting in various sectors, thus protecting the lives of consumers, reputation of brands and revenue of brand owners in the country.

 ASPA urged Uttar Pradesh Government to check counterfeiting over e-commerce

 ASPA expand its awareness program in Maharashtra, urge Government to act against counterfeits.

ASAP today announces the expansion of its “Make Sure India” campaign to Rajasthan, offering affordable and effective solutions to curb counterfeiting in various sectors to secure the interest and life of consumers, brands and revenue protection in Rajasthan.

 ASPA announces its Make Sure India campaign.